Optical Department in Fayetteville, AR

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Vold Vision proudly offers one of the most respected optical centers in the state of Arkansas, Vold Vision by Design. We pride ourselves on providing our patients a complete personalized experience when shopping our collection of eyeglasses, sunglasses and contacts. Our full- service optical department houses a wide variety of optical needs paired the most advanced technology available to enhance any lifestyle. Vold Vision’s Leading Optician, Rick Rakotz, is equipped with 31 years of experience and proudly serves as the director on the Arkansas Opticians Association Board. From babies to seniors, we've got you covered and are with you every step of the way.



When cultivating Vold Vision by Design, it was our priority to provide the Northwest Arkansas community with various options to fit their visual goals, style and budgets. Additionally, Vold Vision has the only Pediatric Ophthalmologist in Northwest Arkansas. We are proud retailers of Miraflex, the most functional and safe eyeglasses for babies and children.

Made in the USA! We are honored to offer American Eyewear, based out of Nashville, TN, to our patients. With the purchase of each frame, you help support not just a fellow American but an American that needs a second chance.


While eyeglasses have been around years, new technologies and digital surfacing imaging allow our experts to offer a high level of customization. Providing your eyes with high-quality lenses can be a game-changer for your daily life. Whether you spend the day focusing on electronic devices or struggle when driving at night, we have the technology to help your eyes see clearly with ease. It’s time to relax your eyes and let the lenses do the work.

Learn More About Our Eyeglass Lens Technology

SmartLife Lenses

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UV Protection Lenses

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Enhanced Driving Lenses

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EnergizeMe Lenses

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Transition Lenses

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Take your eye care one step further with our sunglass collection! Sunglasses are a vital component to protect your eyes from the sun’s harmful UV rays. To make life easier, we also offer prescription sunglasses from various designers in bifocals, progressives and distance. We are proud to offer our patients prescription sunglasses as well.

Feature Sunglass Designers Available in Prescription Lenses:

Personalized Shopping

At Vold Vision by Design, we strive to provide our patients with a concierge experience. Don’t see a frame that you love in-house? Based off your tastes, we will curate a personalized frame collection for you to privately shop from.


After a thorough eye examination by one of our Vold Vision optometrists, we will discuss if contact lenses are the appropriate solution to help you reach your visual goals. Contacts are a wonderful way to see the world clearly without the nascence of glasses. Vold Vision offer both soft contact lenses and specialty contacts lenses to treat certain eye diseases.

Our selection of contact lenses includes:

  • Daily Wear Contact Lenses

  • Daily Disposable Contact Lenses

  • Astigmatism Contact Lenses

  • Multifocal Contact Lenses

  • Scleral Contact Lenses

  • Transition Contact Lenses

  • Eye Color Changing

Contact Lens Academy

Learning to wear contacts can take a bit of practice. Take advantage of contact lens training academy where one of our opticians will walk you step-by-step through the process of how to easily insert your contacts, how to remove them, and keep them clean. This class can go a long way in giving you the confidence to wear contacts at any age.

NOTE: Every Contact Lens wearer should have a pair of glasses to oxygenate their eye at night. When you sleep your eyelids help heal add oxygen. It's very important you give your eye a break from contacts and when you sleep it the best time.


“Rick is great to work with. As I am new to contacts, he has been such a big help with fitting me with the best pair for my vision!” – M.L. P., Vold Vision Patient

“Rick at Optical is awesome! He made choosing my eyeglasses simple and quick. 10/10 would “see” again”!” -J. M., Vold Vision Patient

“Awesome customer service! Everyone chipped in their opinion to help me find the perfect glasses!” -Sha R.B., Vold Vision Patient

Frequently Asked Questions

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Meet of Our Team

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Vold Vision strives to make a difference in other’s lives beyond our four walls. We are proud partners of the Lion’s Club and Bausch + Lomb. Simply, bring in your used eyeglasses, contact lenses and/or blister packs and one of our team members would be happy to assist you in recycling your eyewear. All eyeglasses are collected and distribution to medical missions around the world.

Learn More About Our Recycling Efforts

Lion’s Club Eyeglass Recycling Center

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B+L One-By-One, Contact Recycling Center

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