Optical Shop

With hundreds of designer frames, the latest lens technology, and a full range of contact lenses at Vold Vision’s optical department, you’re sure to find the perfect fit. Our leading optician, Rick Rakotz, and his team provide a personalized experience to ensure you get the look, comfort, and vision clarity you need with your glasses or contacts. 

, Optical Shop, Vold Vision

Adding a minus sign, “-,” in front of the prescription signifies that the patient is myopic or nearsighted, meaning objects at a distance are blurry. In contrast, adding an addition sign, “+,” before a prescription shows that the patient is hyperopia or farsighted, meaning objects near are blurry, while distance is clear. A healthy change for a pediatric patient would be about 0.50D per year.

After measuring your prescription, you may visit the glasses shop to choose your frames. At Vold Vision, we pride ourselves on providing our patients a complete personalized experience when shopping our collection of eyeglasses, sunglasses, and contacts.

What is the Optical Shop?

Vold Vision proudly offers one of the most respected optical centers in the state of Arkansas, Vold Vision by Design. Our full-service optical department houses various optical needs paired with the most advanced technology available to enhance any lifestyle.

For your appointment, one of our qualified eye doctors will measure your prescription in diopters–the unit of measurement for glasses and contact lens prescriptions. Perfect or 20/20 vision would be 0.0 diopters. 

Our optical shop houses many different prescription eyewear and contacts. 


While eyeglasses have been around for years, new technologies and digital surfacing imaging allow our experts to offer a high level of customization. Providing your eyes with high-quality lenses can be a game-changer for your daily life. 

Whether you spend the day focusing on electronic devices or struggle when driving at night, we have the technology to help your eyes see clearly with ease. It’s time to relax your eyes and let the lenses do the work.


When cultivating Vold Vision by Design, we prioritized providing the Northwest Arkansas community with various options to fit their visual goals, style, and budgets. Additionally, Vold Vision has the only Pediatric Ophthalmologist in Northwest Arkansas. 

We are proud retailers of Miraflex, the most functional and safe eyeglasses for babies and children, and American Eyewear, based out of Nashville, TN. With the purchase of each frame, you help support not just a fellow American but an American that needs a second chance.


Take your eye care one step further with our sunglass collection! Sunglasses are a vital component to protect your eyes from the sun’s harmful UV rays. To make life easier, we also offer prescription sunglasses from various designers in bifocals, progressives, and distance. 

Contact Lens

After a thorough eye examination by one of our Vold Vision optometrists, we will discuss if contact lenses are the appropriate solution to help you reach your visual goals. Contacts are an excellent way to see the world clearly without the nuisance of glasses, but every contact lens wearer should have glasses to oxygenate their eyes at night. 

Vold Vision offers soft and specialty contact lenses to treat certain eye diseases. Our selection of contact lenses includes:

  • Daily Wear Contact Lenses
  • Daily Disposable Contact Lenses
  • Astigmatism Contact Lenses
  • Multifocal Contact Lenses
  • Scleral Contact Lenses
  • Transition Contact Lenses
  • Eye Color Changing

Vold Vision’s optical shop provides you with the most extensive and experienced eye care in Northwest Arkansas. Some of the benefits of visiting our optical shop include:

  • Access to comprehensive 360-Eye Exams
  • Pediatric eye care
  • Personalized frame collections for private shopping
  • Contact lens training
  • Receive care from experienced and recognized optometrists

We recommend annual eye exams for our patients to make sure your glasses and contact lenses are still improving your overall vision. Furthermore, contact lens prescriptions expire one year after the issue date. 

If you’re in Northwest Arkansas, contact our Fayetteville or Bentonville, AR, office today to schedule an appointment or stop by. Let us help you find the eyewear that fits your style, budget, and lifestyle.

Learn More About the Optical Shop

Which frames compliment your face shape best?

National Recycling Day

Why Should I Go to Vold Vision for my Prescription Eyeglasses?

Vold Vision’s Leading Optician, Rick Rakotz, is equipped with 31 years of experience and proudly serves as the director on the Arkansas Opticians Association Board. As a director on the Arkansas Opticians Association Board and certified instructor for the American Board of Opticians, Rakotz is here to assist our patients with finding the right pair of glasses or contact lenses for their lifestyle needs. From babies to seniors, we’ve got you covered and are with you every step of the way.

Vold Vision strives to make a difference in others’ lives beyond our four walls. We are proud partners of the Lion’s Club and Bausch + Lomb. Please bring in your used eyeglasses, contact lenses, and blister packs during your visit, and one of our team members will happily assist you in recycling your eyewear. All eyeglasses are collected and distributed to medical missions around the world.

Optical Shop FAQ

We accept most vision insurance plans. If you are a new patient or have a new policy and are concerned about your coverage, please call our team, and we would be happy to answer any questions you have.

For your convenience, below is a list of insurance providers we are in network with:

  • VSP
  • Eyemed
  • Aetna
  • VersantHealth
  • Superior Vision
  • Davis Vision
  • Medicare
  • Medicaid
  • Coventry
  • Spectera
  • Allwell
  • Humana
  • Avesis
  • Envolve
  • VisionCareDirect
  • National Vision Administrators

Purchasing an annual supply of contact lenses will help save you money and time and ensure you always have lenses available for continued eye health. Purchasing a yearly supply will also allow you the most significant cost savings, offering the lowest price for your lenses.

Take the Next Step

To learn more about Vold Vision’s optical shop, schedule a consultation with one of the providers at Vold Vision. Throughout your entire laser vision correction journey, you will have your very own Vold liaison to assist you with any questions you have. Our patient care counselors are available by text, phone, or email and no question is too small for them to answer. To schedule a consultation, fill out the consultation request form below, or call or text (479) 442-8653.